Go’ Madpakke Case Study Film

Case Animation Film, November 2017

A case study animation film I did for TV 2 Denmarks TV-show “GO’ Madpakke” explaining the benefits of being an AFP partner and sponsor for the show. Will primarily be used for sales presentations and alike. The client wanted to avoid the traditional feel and look of case study videos there often felt long, boring and with a lack of a visual identity strong enough to include all the different kinds of media this case withhold.

Client

TV 2 Danmark, Marketing

Role

Everything except: Manuscript, Speak and Music

Tools

After Effect, Cinema 4D, Illustrator, Photoshop, InDesign

PROCESS

Inspiration

Portfolio project - GO' Madpakke Case Film - Inspiration

Styleframes

Portfolio project - GO' Madpakke Case Film - Styleframes

Storyboard

Portfolio project - GO' Madpakke Case Film - Rough storyboard

Designboards

Portfolio project - GO' Madpakke Case Film - Designframes

Swatches & Fonts

Color Swatch – Primary
Portfolio project - GO' Madpakke Case Film - Color 1st
Color Swatch – Secondary
Portfolio project - GO' Madpakke Case Film - Color 2nd
Berthold Akzidenz Grotesk
Portfolio project - GO' Madpakke Case Film - Font choice 01
Didot
Portfolio project - GO' Madpakke Case Film - Font choice 02